What is relationship marketing? 7 practical examples Attracting new customers is important, but continuing to pay attention to existing customers is just as valuable. Relationship marketing is therefore not just about sales, but above all about building and maintaining strong customer relationships. By communicating in a personalised and relevant way at the right moments, you can increase...
7 original ideas for an eye-catching end-of-year mailing At the end of the year, organisations want to thank their staff, customers and business contacts. A Christmas card remains a classic, but with an original end-of-year email campaign, you can turn that moment of contact into something that leaves a lasting impression. With an unexpected format, personalisation or a small gift, you can give your...
B2B lead generation through direct mail: how to reach new customers Reaching new business customers is becoming increasingly difficult. Inboxes are full, adverts are quickly overlooked, and on LinkedIn, many companies are competing for the same attention. That’s why direct mail can be an attractive option for B2B lead generation. With a physical mailing, you literally reach...
Want to engage staff? Make your message visible! Reaching staff is often not the problem. Getting them to actually take action, however, is. An email is quickly dismissed, a message on the intranet gets lost amongst other updates, and a poster on the wall is barely noticeable after a few days. Whereas with internal communication...
What marketing tools are available? Combining online and offline marketing effectively Marketing tools are all the resources you use to reach your target audience, persuade them and ultimately encourage them to take action. From SEO, Google Ads and social media to events, printed materials and direct mail. There is a wide range to choose from, and that is precisely why...
Pole position for your marketing: here’s how to use the Formula 1 Zandvoort Grand Prix as a marketing opportunity The Formula 1 Heineken Dutch Grand Prix is much more than just a race weekend. Every year, the event attracts hundreds of thousands of visitors, generates a huge amount of media attention and provides plenty of opportunities for business meetings. For companies, it is...
Physical marketing in a digital customer journey Nowadays, the customer journey is largely digital. Customers see adverts on social media, receive emails, visit websites and download white papers. Yet it is often a tangible point of contact that makes all the difference. Physical marketing adds something that a screen cannot offer: attention, experience...
Marketing in the summer: should you take a break or make the most of it? For many businesses, summer is a time when marketing campaigns are put on the back burner. Customers are on holiday, colleagues are away, and it’s often assumed that campaigns won’t perform as well. But is that really the case? In this blog, we take a look at...
Why tangible marketing is becoming even more important in the age of AI AI is transforming the world of marketing at breakneck speed. Emails are being written automatically, adverts are becoming smarter and content can be generated in a matter of minutes. Yet many marketers are noticing a striking trend: just as digital communication is becoming increasingly straightforward, the value of physical marketing is growing. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ More digital stimuli,...
Summer campaigns that really stand out with direct mail For many brands, summer is a tricky time for marketing. Digital campaigns are more likely to get lost in a crowded inbox or simply ignored during the holidays. That’s precisely why summer is a great time to try something different: physical direct mail that people actually open. With creative...
Neuromarketing: why physical mail sticks better In a world full of notifications, advertisements and overflowing inboxes, attention is becoming increasingly scarce. Yet one marketing tool appears to continue to perform remarkably well: physical mail. Not only because it is tangible, but mainly because our brain reacts differently to it than to digital communication. Neuromarketing shows...
World Cup 2026 cube with game schedule in your own house style! The same atmosphere arises everywhere during the World Cup. Football in the office, predictions in the group app, poults with colleagues and discussions at the coffee machine about who will be world champion. That is precisely why this is the time to be visible as a company with something that...
Research: how important is personalisation in direct mail? Personalisation has played a big role in marketing for years, but especially in direct mail, it often makes the difference between "discarded unseen" and " deliberately opened". Whereas online ads are increasingly ignored, physical mail with personalised elements actually increases attention,...
All paper sizes and envelope formats at a glance | Dimensions included Anyone involved in printing, direct mail or personalised cards will soon have to deal with different paper and envelope formats. But which format do you use when? Which envelope fits an A4 or A5? And what do names such as C4, C5...
Which packaging suits your product or gift? Choosing the right packaging seems simple, but it largely determines how your product or gift is perceived. It is the first thing someone sees, feels and opens. Good packaging strengthens your message, while the wrong choice can detract...
Why offline media is indispensable for strong online marketing Online marketing has become the norm. Companies invest massively in ads, social media, email campaigns and search engine optimisation. Everything is measurable, scalable and quickly adaptable. Yet in practice, we see that online alone is rarely enough to be truly distinctive....
The 2026 World Cup as a marketing moment: here's how to make maximum impact with creative direct mail The 2026 World Cup promises to be the biggest World Cup ever. With matches in the United States, Canada and Mexico, a record number of countries and weeks of global attention, this event is a great opportunity for brands to visibly...
Three original ways to shape a Pop-up Cube! A Pop-up Cube is in itself an eye-catching direct mail. Folded up, it looks like a compact mailing, but as soon as the recipient opens it, a three-dimensional cube unfolds, grabbing the attention immediately. That very shape offers enormous scope for...
Catch-up calendar as a marketing tool: this is how to plan smart contact moments throughout the year Good marketing is not about shouting louder, but about being relevant at the right time. That is exactly where a catch-up calendar makes the difference. With a catch-up calendar, you bring together all the moments when your organisation can connect with current events, seasons...
National Popcorn Day: why 19 January is the perfect day for a popcorn mailing On 19 January, everything revolves around one of the world's most beloved snacks: popcorn. National Popcorn Day originated in the United States and grew into an informal but popular theme day centred on popcorn....
Letterbox box printing: versatile packaging with maximum impact Packaging is often the first physical contact moment with your brand. Whether it is a product, a gift or a campaign: the way something is packaged largely determines how it is perceived. Printed letterboxes combine convenience with...
Gift voucher or physical gift: when do you choose what? Giving a gift seems simple, but the choice between a gift voucher and a physical gift often is not. Especially in a business context, you want to give something that suits your brand, your message and the recipient. In this blog, we will help you...
Greeting card order business - complete birthday card service for employees Why business greeting cards mean so much to employees A card dropped on the doormat feels more personal than any digital message. Employee birthday cards in particular create a strong sense of appreciation. Companies that consciously choose business greeting cards find that employees feel...
Onboarding new employees: this is how to ensure a strong start A strong onboarding process determines from the first working day how connected new employees feel to an organisation. Companies that invest in a thoughtful welcome phase create more engagement, less turnover and rapid productivity. Yet in many organisations, onboarding remains a...
Sending direct mail: this is how to make maximum impact with your mailing campaign At a time when inboxes are getting crowded and digital ads are crowding out, physical mail stands out again. Sending direct mail is the way to reach customers or relations personally - tangible, creative and effective. Whereas traditional mail often...
The most popular times to give gift cards (and how to make them stand out) Gift cards are a valued business gift: flexible, practical and suitable for almost any occasion. Yet the real power lies not only in the value of the card, but in how you present it. Thoughtful packaging...
Unique ways to surprise new customers through the letterbox Bringing in new customers often starts with the first impression. How do you make sure your brand immediately stands out and does not get lost among all the other communication? A creative mailing can make all the difference here. It is a tangible, eye-catching tool with which...
Mistakes to avoid in your Christmas mailing (and how to avoid them) The holiday season is the perfect time to thank customers and relations, as well as draw extra attention to your brand. Yet something often goes wrong with Christmas and end-of-year mailings. In the hustle and bustle of December, mailings are...
Costs of direct mailing: what should you consider? A direct mailing is a powerful communication tool to bring your message tangibly to the recipient. However, many organisations ask themselves: what are the costs of a direct mailing? These costs depend on several factors, such as design, production and, above all, postage....
How to write the perfect team outing invitation? A well-organised activity starts with a clear and attractive invitation team outing. It is the moment when you get colleagues excited and curious about what is to come. Whether it's a sporty day out, a creative workshop,...
How companies are using gift vouchers as a powerful marketing tool Gift vouchers have long ceased to be just a practical gift for birthdays or holidays. More and more companies are discovering that a gift voucher, packaged in a creative way, can be a powerful marketing tool. Whether it is for customer loyalty, employee satisfaction or a campaign that stands out, with...
Bottle mail: a message that floats and sticks! How do you make sure your mailing does not disappear among all the other mail, but really makes an impression? Bottle Post is an original, eye-catching and fully personalisable direct mailing that is guaranteed to attract attention. A maritime message with impact Bottle mail instantly awakens...
The 5-Card: eye-catching direct mail in different sizes Want to draw attention to your message in a creative way? Then the 5-Card, also known as the Maltese Cross, is a smart choice. This eye-catching folding card concept has been a proven classic within direct mail for years. Now the 5-Card is...
Direct Mail in 2025: Research confirms staying power. Here's how to capitalise on it! The latest Data-Driven Marketing Research (DDMO) 2025 conducted by the industry association DDMA, shows that Direct Mail remains a fixture within the marketing mix. Where digital channels are becoming increasingly crowded and less distinctive, mail is once again gaining ground, especially among organisations...
What is the ROI of direct mail? 3 ways to measure effect! Direct mail is back from never before. In a world full of digital stimuli, a physical mailing can actually get noticed, retained and remembered. But how do you show that direct mail really works? And more importantly, how do you measure...
The perfect timing: when to send which direct mailing? A direct mailing can be so creative or eye-catching - if it is timed wrong, the impact can be minimal. The right message at the right time determines whether your mailing will be opened, remembered and followed up. In this blog, we take a closer look at...
Why a printed box is more than packaging A box is not just packaging. It is a communication tool, an extension of your brand and a chance to make a real impression. Whether it is a gift, product presentation or mailing: a professionally printed box provides more attention-grabbing,...
Why gift voucher packaging determines the success of your campaign A gift card is a powerful tool to activate customers, strengthen relationships or appreciate employees. Precisely because a gift card represents a valuable message, it also deserves a presentation that underlines this. With an eye-catching and professionally designed...
The Interloopmailer: A Captivating Direct Mail Idea That Keeps Turning In today's digital world, grabbing and keeping someone's attention has never been more challenging. That's why tactile, interactive direct mail is making a comeback - and leading the charge is the Interloopmailer. With its endlessly rotating design and surprising unfolding mechanism,...
Using direct mail for recruitment: how to really stand out At a time when vacancies are rapidly changing and the battle for talent is fiercer than ever, companies are looking for ways to really stand out. After all, as an employer, how do you show that your organisation is just that little bit...
Printed playing cards: from classic to completely customised game Want to print a deck of cards for your brand, organisation or event? With printed playing cards, you attract attention in a creative and sustainable way. Whether it's a personalised memory game for a trade fair, a quartet game as promotional material or even a completely...
Direct mail in 2025: trends and opportunities not to be missed Physical mail lives - and how! While digital marketing has been thriving for years, its downside is also starting to become more and more visible. Inbox fatigue, adblockers, and a deluge of content make it increasingly difficult to really stand out. In...
From idea to letterbox: the process behind a direct mail. An eye-catching direct mail does not just fall on the mat. It requires a creative and strategic process. At LocoMail, we create striking, personalised mailings that really get in - literally and figuratively. In this blog, we will show you step...
This is how PCI Cloud brings their message to life. How do you highlight a technical product in a creative way? PCI Cloud did so with an eye-catching direct mailing full of character. We were asked to support them in the execution of this campaign - from creative brainstorming to production. The result: a...
A house full of appreciation: DomusCura surprises with Pop-up House As an organisation, how do you show that you stand out and care about your customers? DomusCura, specialist in residential care homes, chose a creative mailing with impact: the Pop-up House by LocoMail. A playful, three-dimensional card that literally jumps out of the envelope and...
Pieterpik bundles own brands and opts for a ChangeCard! The companies Tuinplus, Promo Seeds and Pieterpikzonen had long been part of the same organisation. It has now been decided to bring these three trusted brands together under one name: Pieterpik. A great move that called for a form of communication with equal impact! Therefore.
Physical mailing vs email: Which works better in 2025? At a time when our inboxes are bulging and notifications are screaming for our attention, it may seem old-fashioned: sending a physical mailing. Yet time and again, this 'old-fashioned' approach proves surprisingly effective - and perhaps more effective than ever. The numbers lie...
Creative ways to personalise a gift voucher A gift card is conveniently flexible and popular to give. Yet a loose gift card or gift certificate sometimes feels a bit standard when you take it straight out of an envelope. The very way you present gift card packaging largely determines how...
How Flipmonday's Pop-up Cube helps you work smarter! Time management is a challenge for many people. Between meetings, emails and unexpected tasks, it's not always easy to get a grip on your work. Yet it is possible to get more done, with more fun and less stress....
How Kinderstralen inspired stayover staff with a Pop-up Card Volunteers are the backbone of many primary schools. Without them, between-school care and other essential school activity would be a lot harder. Therefore, it was important for Kinderstralen specialist in child-centred tso (lunchtime care), not only to thank their lunchtime staff, but also to subtly...
BAS Truck Center surprises with eye-catching invitation Ahead of the grand opening of the revamped BAS Truck Center Experience on 1 September 2024, BAS Truck Center deployed a creative direct mailing to invite their business associates to an exclusive brunch and subsequent open day. For this occasion,...
Why is Direct Mail so popular? At a time when digital marketing dominates, you would expect traditional methods like direct mail to slowly disappear. But the opposite is true! Direct Mail remains a powerful and popular marketing tool. Why? In this blog, we will discuss the main reasons why direct mail...
The ChangeCard: the eye-catcher for a direct mail campaign! Do you want to get your message across in an original and unforgettable way? The ChangeCard is the perfect tool for companies that want to stand out with their direct mailings. At first glance, it looks like an ordinary card, but as soon as the recipient pulls the...
Popcorn Mailing: perfect for Cinemas, Theatres and Events! The entertainment world is all about experience. Whether you're promoting a film, show or event: you want your invitation to stand out and make people curious. Our Popcorn Mailing is a great choice for that! This eye-catching mailing brings the fun of an outing...
The Pocket Map: small in size, big in impact! When it comes to promotional and marketing material, originality is often the key to success. After all, you want to stand out in the sea of flyers, brochures and leaflets. With the Pocket Map, you have a powerful and innovative tool to get your message across....
The 5-Card: a unique and effective tool for your marketing! In a world where marketing material is often presented in the same way, it is important to stand out. The 5-Card, also known as the Maltese Card, offers an innovative and effective way to get your message across. This clever and...
You must see this funny invitation for a team outing A team outing is quite underestimated these days. This also includes the funny team outing invitation that can be linked to it. A team outing not only ensures team building in the workplace, employees can also get to know each other outside of work. After all just...
QR code on Direct Mailings: the connection between Offline and Online At LocoMail, we are always looking for ways to increase the impact of our direct mailings. Our mailings come in all shapes and sizes, from Pop-up Cards to Lenticular Cards, and each one aims to make the recipient...
Pop-up Card: a clever marketing strategy for cold acquisition In a world dominated by digitalisation and online marketing, getting noticed by potential customers can be a challenge. Yet physical direct mailings still prove their worth, especially when used in a creative and interactive way. A...
Successful mailing campaign for Houtkamp College! At LocoMail, we are proud of the effective mailing campaign we developed for Houtkamp College's open day. This campaign aimed to inform potential students and their parents about the school's unique benefits and get them excited during...
Dentalair surprises with an end-of-year mailing: the Hexagon Penbox! The end of the year is always a special moment, it is a time for reflection and gratitude. Last year, Dentalair, the wholesaler for the dental market, surprised their business relations in a unique way with a creative mailing. Let's see...
An invitation for a company outing or relationship day can easily be done via a card from an expensive printing company. But if you really want to impress your staff, an original and unique invitation is the way to go. An original invitation doesn't have to be expensive. What matters is that the invitation...
Julianahoeve's traditional start of the camping season with a mailing from LocoMail! The start of the camping season is always a special moment for the Julianahoeve. Every year, they surprise their guests with a creative invitation to the season's opening party. This year, they chose our unique Pop-up Slide Card, featuring the...
Quantes Grafimedia uses LocoMail's Changecard to introduce Blijdorp Zoo's mission and vision. In the world of graphic media, standing out and making an impact is essential. Quantes Grafimedia understood this perfectly when they set to work on a commission for Blijdorp Zoo. One of the Netherlands' best-loved zoos....
Original Birthday and Anniversary Cards for Businesses When it comes to celebrating important milestones within a company, creating a memorable experience is essential. Sending standard e-mails or cards can sometimes fail to have the desired effect. It is time to embrace a new approach - original...
Half a century of Hollander Techniek: the big anniversary year! In the world of groundbreaking technology and innovation, Hollander Techniek has been at the top for almost half a century. With their 49th anniversary in sight, they wanted not only to celebrate this milestone, but also to make a promising announcement for the coming celebration year. September...
Blooming in style: Royal Van Zanten and LocoMail In the colourful world of floriculture and flower innovation, Royal Van Zanten has been known as a thriving company since 1862. They proudly supply an extensive range of cut flowers, potted plants and bulbs worldwide. To make their latest bloom test of chrysanthemums unforgettable,...
O2 Communications sends an oliebol of appreciation! In the bustling city of Utrecht, O2 Communications chose a remarkable way to end the year. As the end of the year approached, they wanted not only to express their appreciation to their valued associates, but also to add a cheerful touch to the upcoming festive season. The...
From concept to reality: XYZ Creative Agency and LocoMail In 2023, the companies Maasdam and Knauf decided to collaborate on a new project: offering raised floors. These floors provide space for, for example, the installation of electricity, data and ventilation and installation facilities under the tiles. To deliver this news in a creative and...
Successful cooperation between LocoMail and Arkel1000 Foundation In 2023, the charming village of Arkel celebrated its impressive 1040th anniversary. To celebrate this special anniversary grandly, the Arkel1000 Foundation decided to organise a nine-day celebration week. With an imposing marquee as the focal point, numerous activities were organised for young and...
A unique cycling adventure with Deceuninck and LocoMail. In the world of frame and door solutions, Deceuninck has established itself as a reliable global partner. For Deceuninck, a progressive company, this marked a new era with their sponsorship project with the famous cycling team Alpecin: Deceuninck - Alpecin. To spread this remarkable news and the enthusiasm...
Increase customer loyalty with direct mailing: Examples from LocoMail At a time when competition between companies is fiercer than ever before, customer loyalty is crucial for retaining existing customers and attracting new ones. An effective way to increase customer loyalty is through direct mailing....
Building customer loyalty with direct mailing One of the main challenges for any business is customer retention. A good customer retention strategy is essential for the growth and success of any business. One of the ways to achieve customer retention is through direct mailing. LocoMail is a company that specialises in...
Achieving Retention with Direct Mailing In a world where we are inundated with digital communication every day, direct mailing can be an effective way to stand out and grab the attention of your customers. But how do you ensure that your mailing is not only read, but also analysed...
Improving business communication with LocoMail Sending direct mail is an effective way to improve business communication. Direct mail is used to send a personalized message that is specifically targeted to the recipient's needs and expectations. It is an effective way to communicate with the...
Write direct mail? Start with these 3 tips: Sending a direct mail can be difficult, because before it reaches the recipient of the direct mail, a major process has already been completed. What makes a direct mail successful and how can you make a direct mail...
4 original direct mail examples A direct mail is something you see more and more lately, it is a form of advertising your company in a creative way. By using original direct mail, you ensure that the mailing with your company name and the message...
What direct mailing costs should you consider? If you are planning to use direct mail for your company to increase your visibility or to thank business relations in an original way for the great cooperation, you have come to the right place at Locomail. In our catalogue...
4 tips for a fun mailing Stand out, stand out and stand out… The constant challenge of every company. The answer to the question: "How do I stand out with my company?" is: Use a fun mailing. Fortunately, Locomail is the right place for fun mailing. Read our tips below! The message...
Ideas for an original business invitation Do you have an event, trade fair or special occasion on the agenda? Perhaps you are opening new business premises or launching a new branch. Whatever the occasion, you obviously want to involve the right relations. The first step towards a successful event starts with...
Good direct marketing? This is how you do it! In today's blog you can read some examples of direct marketing that you should know if they are worth it. After all, how do you properly apply that direct marketing in a period where economic conditions are developing at a frantic pace?...
Examples of mailing for new customers If you are looking for great ideas to reach new customers, you can get started with a mailing. If you look at a nice example for new customers, you can, for example, look at a change card. Also a...
5 direct mailing tips for success Do you want to get started with direct mailing? Then it is important to know how to approach this. That is why it is useful to include some direct mailing tips in this. For example, it is smart to see if you have a...
What is direct mail and when do you use it? What is Direct Mail? It is a question that can arise when you get started with different marketing techniques. After all, you ultimately want the best for your company. Then using the post can be a good idea. It...
What is Direct Marketing? We explain If you want to be successful as an entrepreneur, marketing is an important link. This is possible, for example, with direct marketing. But what is direct marketing? This is a logical question when you are not familiar with this industry. It is also called push marketing or…
A nice mailing example that you don't want to miss A personal approach to customers and prospects is very important in every industry. Direct mail is an excellent way to reach a large group of recipients with the same message quickly and in a controlled manner. This allows you to personalize it and make your customers feel…
What does DM stand for? DM stands for direct mail. This is a form of marketing in which companies send physical post to customers or prospects. Instead of an online advert or email, a person receives a tangible message at home or at the office. It could be anything! An eye-catching mailing with movement,...
The best invitation for your team outing Team building is considerably underestimated. Why? You spend most of the week together with your colleagues on the work floor. You have a lot in common. Then it's nice that you know each other and know where everyone's interests lie. The build up to...
3 good direct mailing examples We would like to give you 3 good examples of direct mailing. But before we can tell you more about this, it is nice to first know what direct mailing actually is. When we talk about direct mailing, it becomes a form of…
Anthogyr, a company that produces dental implants, sent our 2D Pop-up card to inform customers about their Simeda Steg System. For this direct mailing they used images of mountaineers. This resulted in a very detailed map with a mountain cut out in great detail. In this case you can read more about...
Julianahoeve approached us to create a direct mail product to inform customers about the campsite. The choice fell on our 5-Card, a unique and effective self-mailer. Are you curious about what choices Julianahoeve made for this fold-out map and what the possibilities are? Read quickly...
De Ruiter, a company that develops and supplies innovative vegetable seeds, wanted to celebrate the 18th anniversary of their Admiro tomato in February. For this they were looking for an original Direct Mail product. In this blog you can read how we designed the 2D Pop-up Card for them. The company chose our 2D Pop-up...
If you are looking for an original direct mail product, our folding card (also known as Turning Card) is a good option. Touch Promotions converted him into informing companies about Smaak Voordeel. In this blog you can read which choices they have made and what the possibilities are of this product. Why...
Our Music Card is a special direct mail product. Insurance company Centraal Beheer sent him to draw attention to their new mortgage. In this blog you can read how they designed the map and what choices they made. Our Music Card is a special direct mail product, because you...
Our popcorn box mailing is a popular direct mail product in this time of corona. This gives you a bit of that cinema atmosphere that many people miss in this day and age. The Red Cross Flanders used the popcorn box for their very first digital Prelude. In this blog you can read more about the popcorn box and...
Last month, temporary employment and secondment organization Jobmatch used our bestseller, the pop-up jumping cube, to inform their customers. In this blog you can read how we designed the pop-up jumping cube for them. Jobmatch is a specialized temporary employment and secondment organization that supplies temporary workers to companies. The company is based in Belgium. She...
Unfortunately, it is not possible to organize an open day for future high school students at this time. Van der Capellen School Community was therefore looking for another way to inform potential students. They solved this in a creative way with a special direct mail. Read this blog...
It is common knowledge that we absorb visual information faster than text. A video is therefore a strong means of conveying a message. At the beginning of this year, we incorporated this form of content into a video card for Canon. In this blog you can read the possibilities of the video card...
To thank Kärcher customers who spent a minimal amount during last year's summer campaign, Kärcher sent them a gift box. Depending on the amount spent, Kärcher sent a box with 2, 3 or 4 Tony's Chocolonely bars. A delicious treat in a unique...
To inform the recipients about a move, the Rijks VMBO campus has had the Twin Slider Slide Card made. The Rijks VMBO campus has chosen to use this informative mailing, so that they can easily convey their information to the recipient. The Twin slider Sliding card...
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