Christmas and New Year mailings that really stand out
Would you like to surprise your customers, staff or business contacts with a corporate Christmas or end-of-year mailing that really stands out? LocoMail designs and produces Christmas and end-of-year mailings in your own corporate style. From pop-up cards and interactive direct mail to gift packaging and mailings with sound. If required, we can handle the entire process: design, production, personalisation, addressing and dispatch.
More than just a business Christmas card
A traditional Christmas card gets your message across. A creative direct mail campaign adds something extra: experience. The recipient has to open, move, pull out or discover something. This literally creates a moment of attention for your brand and message.
An end-of-year mailing can be used to:
- to thank customers and business contacts for their cooperation;
- to recognise staff;
- to convey a Christmas or New Year’s greeting in person;
- to send a gift card, voucher or small gift;
- to look back on the past year;
- to present plans for the new year;
- or, on the other hand, to reconnect in an original way.
From a few hundred mailings to larger campaigns: all Christmas and end-of-year mailings can be tailored to the target audience, message and desired look and feel.
Popular ideas for Christmas and end-of-year mailings
There isn’t a single Christmas email campaign that works for every organisation. The best choice depends on your message, target audience and brand. Below are a few eye-catching options.
Pop-up Sliding Card – Bring your Christmas message to life
Pull the card and let your Christmas or New Year’s message literally pop up. The combination of a sliding mechanism and a pop-up creates a moment of surprise and provides space for text, photographs and a strong visual message. Ideal when you want to reveal information step by step.
Turning Card – Every turn reveals something new
With every turn, a new image or message appears. For example, you could start with a look back at the past year, then display your Christmas message, and finish with your plans for the New Year. In this way, opening your end-of-year greeting becomes part of the message itself.
Hexagoon Pop-up Cube – A Christmas greeting that takes shape all by itself
As soon as the mailing is opened, the Hexagoon automatically unfolds into an eye-catching diamond shape. The various panels offer plenty of space for a Christmas message, an image and your corporate identity, meaning there is something to discover on every side of the mailing.
Hexagoon Pen Holder – Stay in the spotlight even after the festive season
Once opened, the pen holder becomes a practical desk accessory. Designed entirely in line with your corporate identity, your message will remain visible to customers, business contacts and staff even after December.
Lenticular Card – Bring your Christmas message to life
Tilt the card and the image changes. With lenticular printing, you can incorporate two or more images, a movement or a visual transition into a single design. Think, for example, of a transition from old to new, day to night, or from the past year to the new year.
Christmas Advent Calendar – Multiple touchpoints in a single mailing
An Advent calendar allows you to build anticipation for Christmas step by step. Behind each little door, you can include a message, an image, a tip or a small surprise. This means there isn’t just a single point of contact; instead, the recipient comes into contact with your organisation on several occasions.
ChangeCard – Two images in a single movement
With a single swipe, the image changes and a second message appears. Ideal, for example, for looking back on the past year, looking ahead to the new year, or combining two moments in a single end-of-year mailing.
Slide card – Let your message appear step by step
As you slide the card, more and more of your message is revealed. Sliding cards are available in various sizes and shapes and offer plenty of scope to combine images, text and corporate branding in an interactive way.
3D Pop-up Card – Give your message depth, quite literally
When you open it, a three-dimensional shape pops up from the card. For example, use a product, logo, building or festive design as an eye-catcher and combine this with your own text and corporate identity.
Out of the Box – Immediately catches the eye
As soon as the envelope is opened, the cube pops out automatically. The six printable sides offer plenty of space for your end-of-year message, photographs, corporate branding or a combination of these.
MoveCard – Bring together multiple moments
The MoveCard combines several pages and messages into a single compact mailing. Use the space for a look back, a Christmas greeting, a New Year’s message or images from the past year.
Multi-layer Pop-up – Build your message layer by layer
By arranging several layers one behind the other, a three-dimensional effect is created as soon as the card is opened. This is ideal, for example, for presenting an entire team, different products or several elements of your end-of-year message together in a single image.
Add a present, voucher or gift card
A Christmas and New Year’s mailing doesn’t have to consist solely of paper or card. For example, you could combine the mailing with:
- a gift card;
- voucher;
- chocolate or sweets;
- small promotional gift;
- gadget;
- or another product.
The packaging or mailing can be designed to complement the gift, so that the message and the gift form a single whole. This makes a creative end-of-year mailing an interesting option as Christmas thank-you gift for staff or business associates.
For customers, staff and business contacts
Not every recipient needs to receive the same message.
- Christmas mailing to customers
Thank customers for their trust and cooperation, and perhaps use this opportunity to look ahead to the coming year.
- End-of-year mailing for staff
A personal message, perhaps combined with a gift card or a present, turns the mailing into a tangible way of saying thank you.
- Mailing to business contacts
You can thank suppliers, partners and other business contacts in a personal way without resorting to the standard Christmas card.
Through personalisation, the various groups within the same production can still each receive their own message.
How much does a corporate Christmas mailing cost?
The cost of an end-of-year mailing depends on, amongst other things:
- the chosen model;
- format;
- circulation;
- material;
- printing;
- finish;
- degree of personalisation;
- any contents or gifts;
- processing;
- postage and delivery.
A simple interactive card naturally requires a different level of investment than a fully bespoke package featuring a gift and individual personalisation. That is why we first look at your objective, print run and desired concept. Based on this, we can advise you on which options for Christmas and end-of-year mailings are best suited to your needs.
The 10 most frequently asked questions about Christmas and year-end mailings
A Christmas or end-of-year mailing often raises practical questions: what works well, when should you start, and what options are available? Below, we answer the 10 questions we’re asked most frequently about corporate Christmas and end-of-year mailings.
1. What is a corporate Christmas or end-of-year mailing?
A corporate Christmas or end-of-year mailing is a physical message in which you thank your customers, business contacts or staff for the past year and send them your best wishes for the festive season or the New Year. This could be a lovely card, or an eye-catching direct mailing such as a pop-up cube or an interactive sliding card. The aim is the same: to acknowledge the relationship in a personal and tangible way.
2. What is the difference between a business Christmas card and a creative Christmas mailing?
With a traditional business Christmas card, the main focus is on the Christmas greeting. A creative Christmas mailing adds an extra element of engagement. For example, a mailing might pop up, move, change images or be combined with a gift. As a result, the Christmas greeting is not only read, but also viewed, handled and often kept for longer.
3. What are some original ideas for a corporate Christmas email campaign?
A Pop-up Cube that pops out of the envelope, a Turning Card where a new message appears every time, or a Lenticular Card Mailings featuring a moving image are examples of mailings with a strong element of surprise. Other examples include an Advent calendar, a pen holder, a sliding card or packaging A small gift can work well. The best idea isn’t necessarily the most eye-catching concept, but the one that suits your message, target audience and brand.
4. Can a Christmas mailing be designed entirely in line with our own corporate identity?
Logos, colours, photography, illustrations and typography can be fully tailored to your organisation’s corporate identity. With many products, the shape or design can also be customised. This means you don’t end up with a standard Christmas product with just a logo added, but a festive mailing that truly feels like part of your own communications.
5. How personalised can you make a Christmas or end-of-year mailing?
Personalisation can go far beyond simply including a name above a Christmas greeting. Consider the recipient’s company name, a personalised message, different images, unique discount codes, QR codes or a personalised URL. Different target groups within the same campaign can also receive different messages. For example, you can address customers, staff and business contacts in their own specific ways.
6. Can you include a gift with a end-of-year mailing?
Certainly. Chocolate, sweets, a gift card, a voucher, a gadget or another small promotional gift can be included in the mailing. The packaging can be designed to wrap around the gift, so that the message and the gift form a single whole. This makes this type of direct mail ideal as a promotional gift or as an end-of-year thank-you for staff.
7. When should you start preparing a corporate Christmas mailing?
For creative or fully bespoke end-of-year mailings, September or October is a good time to start. This allows plenty of time for concept development, design, a mock-up or proof if required, production and personalisation. Those who don’t start until November often still have plenty of options with existing templates, but less scope for extensive customisation. Furthermore, planning early can help ensure that part of the production is completed before the busy December period.
8. When is the best time to send out a Christmas or end-of-year mailing?
For a genuine Christmas greeting, late November to around mid-December is usually the most appropriate time. The mailing will then arrive before the Christmas rush really gets going and won’t be sitting on people’s desks for weeks on end. A more general end-of-year message can also be sent later in December. If the focus is on new plans, New Year’s resolutions or the start of a new year, a mailing in January can be surprisingly effective.
9. How much does a corporate Christmas or end-of-year mailing cost?
The price is largely determined by the size, print run, material, construction, printing, finish and personalisation. A simple card requires a different investment to a pop-up cube, an interactive card or fully bespoke packaging with a gift. Addressing, processing, postage and dispatch can also be taken into account. That is why, with creative mailings, the desired concept and print run are often considered first before an exact price is determined.
10. What can LocoMail provide for a Christmas or end-of-year mailing?
From the initial idea right through to the moment the mailing lands on the recipient’s doormat, LocoMail can handle the entire process. This includes, amongst other things, concept and design, production, personalisation, the addition of any gifts, addressing and dispatch. You can choose from a range of direct mail concepts that are executed entirely in line with your corporate identity, or work with us to develop a completely new Christmas or end-of-year mailing.
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