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<\/a><\/p>\nWhat exactly is relationship marketing?<\/strong><\/h2>\nRelationship marketing is a form of marketing that focuses on the relationship with the customer. The aim is not a single, one-off sale, but a long-term partnership. Personal attention, relevant communication and good service play a key role in this. It can be used both online and offline. Examples include emails, loyalty schemes, personalised offers, events and direct mail.<\/p>\n
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Send a personal thank-you note<\/strong><\/h3>\n<\/li>\n<\/ul>\nA a thank-you note<\/a><\/strong> Following an order or a collaboration is a simple yet effective opportunity to get in touch. A personalised card or a small token of appreciation shows that you value the customer.<\/p>\n\n- \n
Pay attention to anniversaries<\/strong><\/h3>\n<\/li>\n<\/ul>\nHas a customer been with us for five or ten years? Or has the company itself been in existence for a certain number of years? A anniversary<\/a><\/strong> provides a natural opportunity to give the relationship some extra attention.<\/p>\n\n- \n
Surprises without a sales pitch<\/strong><\/h3>\n<\/li>\n<\/ul>\nNot every point of contact needs to be directly about sales. In fact, it is often an unexpected card, small gift or message that can leave a positive impression.<\/p>\n
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Let your loyal customers know first<\/strong><\/h3>\n<\/li>\n<\/ul>\nAre you introducing a new product<\/a><\/strong>, service or concept? In that case, why not give existing customers priority access, for example, or send them a sneak preview?<\/p>\n\n- \n
Organise a customer day or event<\/strong><\/h3>\n<\/li>\n<\/ul>\nA relationship event is a good way to to strengthen personal contact<\/a><\/strong>. An eye-catching invitation sent out in advance can help to draw extra attention to the event.<\/p>\n\n- \n
Make the most of special moments<\/strong><\/h3>\n<\/li>\n<\/ul>\nPublic holidays, end of the year<\/a><\/strong> or other relevant occasions provide an opportunity for personal contact. By sending an appropriate message, you show that you\u2019re thinking of the customer.<\/p>\n\n- \n
Use direct mail to give customers personalised attention<\/strong><\/h3>\n<\/li>\n<\/ul>\nDirect mail brings relationship marketing to life. Think of an eye-catching card, a pop-up mailing or printed packaging. By personalising the message, you create a point of contact that feels different from a standard email.<\/p>\n
Send a personal thank-you note<\/strong><\/h3>\n<\/li>\n<\/ul>\nA a thank-you note<\/a><\/strong> Following an order or a collaboration is a simple yet effective opportunity to get in touch. A personalised card or a small token of appreciation shows that you value the customer.<\/p>\n\n- \n
Pay attention to anniversaries<\/strong><\/h3>\n<\/li>\n<\/ul>\nHas a customer been with us for five or ten years? Or has the company itself been in existence for a certain number of years? A anniversary<\/a><\/strong> provides a natural opportunity to give the relationship some extra attention.<\/p>\n\n- \n
Surprises without a sales pitch<\/strong><\/h3>\n<\/li>\n<\/ul>\nNot every point of contact needs to be directly about sales. In fact, it is often an unexpected card, small gift or message that can leave a positive impression.<\/p>\n
\n- \n
Let your loyal customers know first<\/strong><\/h3>\n<\/li>\n<\/ul>\nAre you introducing a new product<\/a><\/strong>, service or concept? In that case, why not give existing customers priority access, for example, or send them a sneak preview?<\/p>\n\n- \n
Organise a customer day or event<\/strong><\/h3>\n<\/li>\n<\/ul>\nA relationship event is a good way to to strengthen personal contact<\/a><\/strong>. An eye-catching invitation sent out in advance can help to draw extra attention to the event.<\/p>\n\n- \n
Make the most of special moments<\/strong><\/h3>\n<\/li>\n<\/ul>\nPublic holidays, end of the year<\/a><\/strong> or other relevant occasions provide an opportunity for personal contact. By sending an appropriate message, you show that you\u2019re thinking of the customer.<\/p>\n\n- \n
Use direct mail to give customers personalised attention<\/strong><\/h3>\n<\/li>\n<\/ul>\nDirect mail brings relationship marketing to life. Think of an eye-catching card, a pop-up mailing or printed packaging. By personalising the message, you create a point of contact that feels different from a standard email.<\/p>\n
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Pay attention to anniversaries<\/strong><\/h3>\n<\/li>\n<\/ul>\n
Has a customer been with us for five or ten years? Or has the company itself been in existence for a certain number of years? A anniversary<\/a><\/strong> provides a natural opportunity to give the relationship some extra attention.<\/p>\n
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Surprises without a sales pitch<\/strong><\/h3>\n<\/li>\n<\/ul>\n
Not every point of contact needs to be directly about sales. In fact, it is often an unexpected card, small gift or message that can leave a positive impression.<\/p>\n
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Let your loyal customers know first<\/strong><\/h3>\n<\/li>\n<\/ul>\n
Are you introducing a new product<\/a><\/strong>, service or concept? In that case, why not give existing customers priority access, for example, or send them a sneak preview?<\/p>\n
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- \n
Organise a customer day or event<\/strong><\/h3>\n<\/li>\n<\/ul>\n
A relationship event is a good way to to strengthen personal contact<\/a><\/strong>. An eye-catching invitation sent out in advance can help to draw extra attention to the event.<\/p>\n
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Make the most of special moments<\/strong><\/h3>\n<\/li>\n<\/ul>\n
Public holidays, end of the year<\/a><\/strong> or other relevant occasions provide an opportunity for personal contact. By sending an appropriate message, you show that you\u2019re thinking of the customer.<\/p>\n
- \n
- \n
Use direct mail to give customers personalised attention<\/strong><\/h3>\n<\/li>\n<\/ul>\n
Direct mail brings relationship marketing to life. Think of an eye-catching card, a pop-up mailing or printed packaging. By personalising the message, you create a point of contact that feels different from a standard email.<\/p>\n
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