{"id":218178,"date":"2022-11-23T09:18:35","date_gmt":"2022-11-23T08:18:35","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=218178"},"modified":"2026-10-23T11:44:06","modified_gmt":"2026-10-23T09:44:06","slug":"de-dm-betekenis-en-wat-houdt-het-in","status":"publish","type":"post","link":"https:\/\/staging.locomail.nl\/en\/the-dm-meaning-and-what-does-it-mean\/","title":{"rendered":"What does DM stand for?"},"content":{"rendered":"<h1><strong>What does DM stand for?<\/strong><\/h1>\n<p>DM stands for direct mail. This is a form of marketing in which companies send physical post to customers or prospective customers. Instead of an online advert or an email, a person receives a tangible message at home or at the office. It could be anything! A <strong><a href=\"https:\/\/www.locomail.nl\/direct-mail\/\">eye-catching mailing with motion<\/a><\/strong>, An <strong><a href=\"https:\/\/www.locomail.nl\/originele-gift-card-verpakkingen\/\">original gift voucher<\/a><\/strong> or <strong><a href=\"https:\/\/www.locomail.nl\/doosjes-bedrukken\/\">creative packaging<\/a><\/strong>. The aim of direct mail is to attract attention and encourage people to take action.<\/p>\n<p data-start=\"376\" data-end=\"919\">Would you like to find out more about what a DM is and what you can achieve with it? Then read on below.<\/p>\n<p data-start=\"376\" data-end=\"919\">.<\/p>\n<h2><strong>Why do companies use direct mail?<\/strong><\/h2>\n<p data-start=\"1068\" data-end=\"1220\">Although online marketing has become huge, direct mail remains popular as physical communication gets more attention. A mailing does not immediately disappear from view like an ad on social media.<\/p>\n<p data-start=\"1068\" data-end=\"1220\">Companies use direct mail for:<\/p>\n<ul>\n<li data-start=\"1068\" data-end=\"1220\">Introducing a new product or service to existing customers<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Reactivate dormant customers with a personalised promotion or offer<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Follow up an offer or enquiry with an eye-catching physical mailing<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Thanking loyal customers with a surprise<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Inviting business contacts to a trade fair, event or company opening<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Reinforce a (digital) marketing campaign with a creative mailing<\/li>\n<\/ul>\n<p>A creative mailing makes people curious and quicker to remember which brand the message is coming from.<\/p>\n<p><a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kubus\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228744 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-oliebol-300x200.png\" width=\"300\" height=\"200\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kubus\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228740 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-kaarsjes-300x200.png\" width=\"300\" height=\"200\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kubus\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228723 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-kado-300x200.png\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<h2 data-start=\"1896\" data-end=\"1927\"><strong>Why does direct mail work so well?<\/strong><\/h2>\n<p data-start=\"1929\" data-end=\"2202\">Despite all digital communication, physical mail remains remarkably effective. People receive many e-mails every day and see online ads, while a creative mailing stands out precisely because it is tangible.<\/p>\n<p>The benefits of direct mail:<\/p>\n<ul>\n<li data-start=\"2204\" data-end=\"2226\">Stands out more in digital world<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Being opened and viewed more often<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Ensures a personal touch<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Stays visible longer<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Gives room for creative shapes and effects<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Reinforces brand perception and memory<\/li>\n<\/ul>\n<p data-start=\"2551\" data-end=\"2738\">A mailing with a special format, movement or surprise makes people curious. As a result, they often take more time to really look at the message.<\/p>\n<p data-start=\"2551\" data-end=\"2738\"><a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kaarten\/3d-pop-up-kaart\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222490 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/3d-pop-up-kaart-300x167.png\" width=\"300\" height=\"167\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kubus\/hexagoon-diamantkaart\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-223323 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/hexagoon-kerstmailing-locomail-300x167.png\" width=\"300\" height=\"167\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/direct-mail\/pop-up-kaarten\/direct-mailer-pop-up-schuifkaart\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222453 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/Pop-up-Schuifkaart-Ster-300x167.gif\" width=\"300\" height=\"167\" \/><\/a><\/p>\n<h2 data-start=\"2744\" data-end=\"2803\"><strong>Looking for creative direct mail?<\/strong><\/h2>\n<p data-start=\"2805\" data-end=\"3135\">Do you want to get more out of your campaign with an eye-catching mailing? With a <strong><a href=\"https:\/\/www.locomail.nl\/direct-mail\/\">unique direct mail<\/a><\/strong> You turn a message into a real experience. From interactive cards to unique packaging: the meaning behind DMs also stands for attention, recognition and impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wat is DM&#8217;s betekenis? De betekenis van DM is direct mail. Dit is een marketingvorm waarbij bedrijven fysieke post sturen naar klanten of prospects. In plaats van een online advertentie of e-mail ontvangt iemand een tastbare boodschap thuis of op kantoor. Dat kan van alles zijn! Een opvallende mailing met beweging, een originele cadeaubon of [&hellip;]<\/p>","protected":false},"author":1,"featured_media":151251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"De DM's betekenis en wat houdt het in? | LocoMail","_seopress_titles_desc":"Lees wat dm's betekenis is en hoe bedrijven het inzetten en waarom fysieke marketing nog altijd zoveel aandacht trekt.","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-218178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"featured_image_src":{"landsacpe":["https:\/\/staging.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",472,354,false],"list":["https:\/\/staging.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",463,348,false],"medium":["https:\/\/staging.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding-300x225.jpg",300,225,true],"full":["https:\/\/staging.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",472,354,false]},"_links":{"self":[{"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=218178"}],"version-history":[{"count":7,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178\/revisions"}],"predecessor-version":[{"id":223674,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178\/revisions\/223674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/media\/151251"}],"wp:attachment":[{"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=218178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=218178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=218178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}